Making cool corporate videos that people actually watch
Let's be honest, most of us hit the mute button or scroll away the second we realize we're looking at an advertisement, but cool corporate videos have a weird way of actually stopping the thumb-scroll. You know the ones I'm talking about. They don't feel like a lecture from a HR director who's been trapped in a basement office for twenty years. Instead, they feel like something a friend would send you, or at the very least, they're visually interesting enough to keep you from checking your emails for three minutes. ...